Creating Identity, Website, Webshop since 2005


Schmerzklinik Kiel

Website
Schmerzklinik Kiel

Schmerzklinik Kiel

Magicframe closely worked with Prof. Dr. med. Dipl.-Psych. Hartmut Göbel and developed the website. Primary Challege was to develop some crucial areas within the website. We decided to kick the project off with a detail analysis of requirements. It gave us the chance to really get into detail regarding user experience, content hierarchy, presentation of information in website and how the institute Schmerzklinik Kiel should be interpreted online. Elaborated communications with client gave us the chance to try ideas out, refine them and even finalise some things prior to returning to Winchester to work on front-end development. The code is so flexible that images, videos, galleries, block quotes, social media buttons and any other type of content can be placed in different areas and lists can optionally contain images, links, bullets and captions. There is consistent styling, but we can fit the design to each individual piece of content. We feel proud to work with an ace and eminent person to develop one of the best practice websites in Germany. This website is responsive that would better reflect their core specialisms and improve usability for clients. The website is swipe-enabled with hardware accelerated transitions so it works super-smoothly on touch devices like iPhone and iPad.

  • Client: Prof. Dr. Hartmut Göbel
  • Role: Design, customisation, programming
  • Country: Germany

Economic & Public Policy Research

ID and Website
Economic and Public Policy Research

Economic & Public Policy Research

The primary challenge was to establish the brand of this charitable trust organisation as an economic and public policy researcher and advisor who promotes well informed and reasoned debate on public policy issue relevant to New Zealand decision making. As the organisations's success was built on extremely high quality research, it was very challenging to showcase the information of organisation's researchers as prime teachers of university courses who also supervises thesis students. The organisation also hosts international academic visitors and run coferences, dialogue groups and workshops. We played the role of brand and strategy consultant and we did not work directly with the primary customer. We closely worked with their communications agency and equipped them with direct advise on how to implement a straight forward data presentation website using simple and minimalist layout design, colours and typography. We also helped them about usability analysis and provided them the best possible user experience ever! Visitors of this website come from diverse backgrounds: Journalists, Data Researchers, University Research Fellows, Students, Academicians, Politicians and Diplomats.

  • Client: Policy Research Forum
  • Role: Art Direction, Visual Design, Architecture, Programming
  • Country: Australia and New Zealand

3PSMARS

ID, Communications and Website
Policy, Planning and Public Sector Management for Results

3PSMARS

3PSMARS project is a web-based Resource Centre focuses on Policy, Planning and Management in the Public Sector. Its main objective is to promote results-based policy and public management through documentation, research, transparency, resource sharing and professional community interaction. Being involved in research concerning policy, planning and public administration in Africa, it was found that documentation on the state of the arts practice and policy documents are hard to source, unless those in which IGOs like the UN, the World Bank and International NGOs have been involved in. Magicframe had a challenge! This is not because the documents which contain vital information are not produced, the fact remains that they are not easily accessible, especially online and we had to achieve this! Magicframe had created the logo, basic identity of this online resource portal. We had developed the website which uploads of as many documents as possible, by giving free access to organizations, ministries, NGOs , civil servants and researchers to upload reports, policy papers, PowerPoint presentations and other relevant documents.

  • Client: Dr. Aderemi Oladele, Permanent Delegation of Nigeria to the United Nations Educational Scientific and Cultural Organization (UNESCO)
  • Role: Art Direction, Design, Communications, Strategy, Website
  • Country: France

The Custom Design Company

Webshop
Greetings Cards, Presents, Gifts

The Custom Design Company

When we started working with The Custom Design Company we soon realised that our preconceptions of what a custom made greetings cards website should look like weren’t right in this case. We decided to learn first and then experimented with different design models. Design is an exercise to solve a 'problem'. For any established company, the creation of a website and webshop consistent with their brand identity is paramount. The Custom Design Company is no exception, and our focus was placed on conveying the balance between professionalism, and a fun relaxed work ethic. The webshop is swipe-enabled with hardware accelerated transitions so it works super-smoothly on touch devices like the iPhone and iPad.

  • Client: The Custom Design Company
  • Role: Concept, Art Direction, Illustration, Website Design, Webshop Programming
  • Country: Canada

The Sternplatz Hotel

ID and Website
The Bierkultur Hotel

The Sternplatz Hotel

The Sternplatz Hotel is a craft beer theme boutique hotel located in Ehingen, Germany. As a no frills hotel they focus their marketing efforts on promoting their great location and affordable prices. The Sternplatz Hotel contacted Magicframe to help improve their online branding by redesigning their website. They were also concerned with fresh new look and feel and very user friendly approach to their customers in terms of accessing information and booking process. After a basic research and planned discussions with The Sternplatz Hotel, Magicframe designed the website using Warm and clean design strategy, clearly communicates about beer culture themed hotel and Managing customer expectations by not oversellig hotel. We provided intuitive navigation, consistent structure and clear labeling. CMS also provides easy movement for customers to make reservations, site admin have abilities to manage room inventory. Basic search engine optimisation has been done along wih social media integration.

  • Client: The Sternplatz Hotel
  • Role: Concept, ID, Website Design, CMS
  • Country: Germany

Agricultural Research Forum

Website
Agricultural Research Forum

Agricultural Research Forum in Africa

FARA sought to re-launch their website in conjunction with a new branding initiative that included an overhauled communications and outreach strategy focusing on mobilizes stakeholders around a portfolio of continent-wide programmes and projects jointly developed with the stakeholders, to address specific challenges or opportunities. The project objective was to create a fresh design with completely innovative new look and feel that incorporates a new visual identity, branding and messaging. The main goal was to implement a platform for easy updating of content by website administration team and design has to be more engaging in terms of user experience. Magicframe worked with communications and marketing team of Fara''s accrediated agency to refine the new branding and messaging and create a visual design that appeals to the site’s various user groups while incorporating clear calls-to-action throughout. It was a lengthy and pure design process experience for Magicframe which helped us to learn from mistakes we did at initial levels.

  • Client: Agricultural Research Forum in Africa
  • Role: Concept, Art Direction, Website Design

L'Ecole Foundation

Webshop
L'Ecole Foundation

L'Ecole Van Cleef & Arpels

L'Ecole is a unique learning institution, welcoming the general people into the secretive worlds of jewelry and watchmaking. L'Ecole undertook a full website redesign project to further the School's goals of strengthening the brand identity of the school, promoting the School's engagement in the local and global community and extending the reach of the school to broader audiences. The primary challenge was to implement new information architecture and site navigation with intuitive and optimized user experience, including a directory of department and programs. The site has 4 language options to read. Magicframe helped the communication design agency associated with L'Ecole to frame the business challenge, finding digital solutions and getting meaningful results. We started working with Brand expression by supporting new branding with content that incorporates copy, tone, visual elements and overall message that was consistent with the instituinal brand identity. We also took part in visualisation of taxonomy based access control and organic groups enabling permission management system that eliminates bottleneck of requests for the marketing communications team.

  • Client: L'Ecole Foundation
  • Role: Concept, Strategy, Art Direction, Website Design
  • Country: France

Recruitment Panda

Website
Recruitment Panda Website Draft Sketch

Recruitment Panda

Recruitment Panda is a United Kingdom based recruitment consultancy specialising in health and social care personnel to find suitable work. Recruitment Panda management team decided on a complete re-design of their website and commissioned Magicframe to do just that. The work involved total site redesign, make the website fully mobile/tablet responsive, vacancy search facility and dynamic vacancy listings. Magicframe embarked on a bespoke ground-up redesign of Recruitment Panda website. After analysing the needs of the organisation, both current and planned, a framework for the new site was developed which included integration with the company's job posting service. This important functionality automatically delivers job listings straight to the website. The entire website was built around a full content management system (developed using hand coded PHP) which allows updating of all content by Recruitment Panda website staffs.

  • Client: Recruitment Panda
  • Role: Concept, Art Direction, Illustration, Website Design, Webshop Programming, CMS
  • Country: United Kingdom

Toybox

Identity, Website, Webshop
Toybox Website

Tick Trick & Duck

Magicframe had a previous experience of working with a digital gaming company in Trier, Germany but never worked before with such a team like Toybox. This is an Austrian League of Legends Team, currently playing the ESL Meisterschaft! One of the key challenges of working with Toybox was its distributed nature in gaming. A highly competitive team won several awards e.g. ESL Meisterschaft Germany Winterseason Playoffs 2015, came with a challenge to establish their identity. Added to this, we weren’t able to meet face-to-face at any point in the project. We guided them through the process and they guided us too. It has been a pleasure working with the team and supporting them through this major transition.

  • Client: Pascal Schordje
  • Role: Design Concept, Illustration, Website Design, Webshop Programming
  • Country: Austria

ICHD

Website on classification of International Classification of Headache Disorders
Website on classification of International Classification of Headache Disorders

The International Classification of Headache Disorders

The ICHD-3 beta website makes it very easy to understand and follow the precise organisation and content of the current classification, making the practical application in the clinical field and in research simpler than ever before. The first edition of the International Headache Classification was published in 1988. The very first website that went online was published in 1990 almost at the same time. While ICHD-1 did not become available digitally, the website for ICHD-2 was launched for the first time in 2006. In recent years, there has been a tremendous advance of digital media in medicine. The use of mobile smartphones and tablets has become a standard in all areas of medicine. Many different operating systems and display formats are available. For ICHD-3 beta, we have chosen a platform that responsively adjusts to the different devices and display formats. The web address can be directly added to the home screen of the particular device and thereby opened and used just like a native app. The links demonstrate, how digital ICHD-3 beta can be added to iOS or Android home screen. The website also provides a “reader mode”, a one-tap solution for reading web pages formatted for easy reading. After loading the ICHD-3 beta website page in the Safari browser for example, click the Reader button at the left end of the address bar. Likewise, reader mode is also available in other up-to-date mobile browsers. Entire team of Magicframe worked closely through representation with chairman of society's website committee and we moved on to creating a new visual design for the site. We worked closely with society's brand guidelines but extended areas like colour palette where it was needed to convey perceptions such as warmth and clarity. Imagery plays a big part in the new design as well as the use of serif fonts for main copy and sans serif for instructional text. Finally, we stitched the website that our web team integrated with the Wordpress content management system. We created responsive designs that react to browser window sizes including a homepage that responds to window height as well as width.

  • Client: Prof. Dr. Hartmut Göbel, Chairman ICHD-Website Committee
  • Role: Concept, Design, Programming, Content Management
  • Country: Germany

Born To Be Wild

Website on Jeep Tours in the wild, Flamenco, Beach Bars in Marbella - Málaga, Spain
Website on Jeep Tours in the wild, Flamenco, Beach Bars in Marbella - Málaga, Spain

Born To Be Wild

Tourism is an important, even vital, source of income for many beautiful areas of the world. Born to be Wild website is designed to encourage interactivity and allow sharing of tourism information and activities between local residents and visitors. Born to be Wild campaign aims to boost this sector in the region to their own visitors. This company wanted to give their visitors a taste of the luxury experience before they book. They wanted to differentiate their visitors'experience online for more bookings.

  • Client: Born To Be Wild
  • Role: Concept, Design, Programming, Content Management
  • Country: Spain

Chocolate Cloud

Website of a Danish start-up that is turning distributed cloud storage into a sweet and relaxing experience.
Chocolate Cloud

Chocolate Cloud Website

Chocolate Cloud is a Danish start-up founded in 2014 by researchers from Aalborg University and Massachusetts Institute of Technology (MIT). Our goal is to provide flexible, highly reliable, and screaming fast cloud storage technologies using erasure correcting codes, in particular, network coding. Magicframe helped Chocolate Cloud to design and develop their corporate website using a premium wordpress theme. We worked mostly on theme customisation as per their instructions.

  • Client: Chocolate Cloud
  • Role: Theme customisation, Programming
  • Country: Denmark

The Rights Forum

Website on striving for rights-based policy of the Netherlands and the European Union with regard to the Israeli-Palestinian conflict.
Rights Forum

The Rights Forum Website

Magicframe worked with one of the prime marketing communications design agency in the Netherlands to develop their client - The Rights Forum website. Drupal was used as backend CMS and design was provided by the agency.

  • Client: Sjoerd van de Wal/The Rights Forum
  • Role: Programming, Content Management
  • Country: The Netherlands

Logo, Label, Identity

Ofcourse, we love challenges!
logo design, label design, identity design

Logo, Label, Identity

The way a business looks, sounds and being felt by its customers is tied up in their brand identity. We help companies and individuals develop a brand identity that is a coherent articulation of their unique brand values, personality traits and aspirations. Whether its a new identity or the refreshing of an existing one that’s required, we have the experience and expertise to help a company develop a strong brand identity that in turn strengthens their business.

  • Client: Various
  • Role: Art Direction, Photography, Design, Illustration
  • Country: Various

Illustrations

In collaboration with Illustrators
Art and Illustrations

Illustrations

New and existing customers of Magicframe sometimes ask us: Can you do illustration for us? We could not say them Yes, because we could not make it in-house. Recently, Magicframe had collaborated with young, talented illustrators who will fill this gap and work with us as freelancers. Please see some of their work examples by clicking on 'See Examples' above. Being honest and transparent, we believe our customers must know who will work for them, though client communications and coordination will be managed by us. Magicframe will remain responsible for acuisition of talent for a project, project management and delivery.

  • Artists: Barbara Barbieri, Alessandra Catalioti, Elena Vadi and Thodoris Tibilis
  • Role: Art Direction, Visualisation, Illustration, Animation
  • Country: various

Flyers and Brochures

Concept, Visualisation, Design
Flyers, Brochures, leafelets, marketing promotions, sales brochures

Flyers and Brochures

Everything starts with an idea. To understand your message, your audience must identify with your brand. We design Flyers, Brochures and marketing communiques which turn your ideas into something special. Audience cannot deny their experience of physically feeling your words of straight forward communications armed with graphic, images and texts. We carefully practice designing usable layouts. Typography plays a key role in appropriate manner. Please click on See Examples (above) to see our work.

  • Client: various
  • Role: Art Direction, Photography, Illustration, Design
  • Country: various

Amitava Guha

Amitava has been working in creative environments both on-site and off, directly for clients and marketing and communication agencies in Europe. In addition to a core offering of branding, user-experience and communication design, he offers skills in technical direction for online media, production and overall management of web development projects.

Education & Experience

Amitava earned Bachelor Degree in Science from University of Calcutta and received Diploma in Visual Design, Multimedia and Animation from a premiere multimedia school of India. He went on to study Film and Video Arts at Chitrabani - St. Xaviers', Society of Father Jesuits; considered the most prestigious center of media and communication studies in eastern India at that time. During his work-tenure with different media and training companies, Amitava has participated in several training programmes and workshops conducted by Adobe, Autodesk, United Nations Development Programme and other organisations. 17+ years of experience of working in multi-cultural and multi-national work atmosphere has nourished Amitava's self esteem as a creative project manager.

Responsibilities

Self-employed since 2005, Amitava is presently engaged in Magicframe Consulting as a Founder and Project Manager. He works with a wide range of clients from very small startups to established corporations in Europe, Asia Pacific and other regions. He is rsponsible for Requirement analysis, Proposals, Negotiations, Planning, Creative design, User experience and Delivery.

About Amitava Guha

Rajesh Settu

Rajesh has been working as a coder from the day one of his work and he loves solving complex problems. He is also good at PHP, .Net, Database concepts, UI designs, WordPress and Laravel. He is technically sound and has ability to understand customer requirements with ease. His technical soundness coupled with readymade solutions to troubleshoot any issues customer may face make him an ideal technical partner to fall back upon.

Education & Experience

Rajesh has completed his Master Degree in Computer Application and started to work as .Net Developer in a Bangalore based company. With over 10+ years of experience in development and project management, he has successfully delivered HR Assessment tools, Truck Log sheets, Industry training, certify portal and 350+ Mobile Responsive websites. He is currently busy building marketing tools and service for Book Authors.

Responsibilities

Rajesh works with wide range of customers from esteed corporations, Universities, Banks, Hospitals, Logistics across US, UK, Canada, Australia, Ireland and India. He helps individuals, startups and companies with Websites, Web applications and Mobile apps. He builds wireframes, database for applications and oversees complicated coding process.

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